MEET
NIC

"I highly recommend Nicola's perspective on all things strategy and innovation as she understands the need for great, new ideas while balancing those with the realities of achieving solid business outcomes."

— Simeon Spearman, Senior Manager, Customer Insights and Research @ZenDesk

The best ideas come from strategically breaking the rules

Nicola ran the Digital Innovation Group at Engauge for me, which oversaw mobile and innovation. Her passion for innovation and emerging trends made her the perfect person to hire for the job. But it was her focus, leadership skills and ability to connect with clients and execute on initiatives that made her an absolute super star at the agency.

— Jeff Hilimire, Co-founder and

CEO @Purpose Group

Creative Strategy & Insights Lead,

Trend-spotter & Futurist

Award-winning marketing strategist, researcher, community builder, and futurist focused on leading teams in ideating and building innovative omnichannel customer-centric experiences and campaigns by fusing data-driven insights with a deep understanding of emerging trends to develop bold creative ideas and effective outcomes for Fortune 500 brands in the B2C and B2B space.

In an era defined by disruption, Nic Smith sees opportunity. With an avid curiosity and a tendency to dive deep into subjects that spark her imagination, she stands out for her ability to connect the dots to forecast what’s next. Think emerging technologies, digital trends and how we humans (otherwise known as consumers and customers) interact with them and that’s her sweet spot. For her clients, this translates into marketing campaigns that reliably convert passive audiences into actively engaged brand participants. For everyone around her, it means access to often revelatory insights that catapult thinking and action.

Expertise

As a visionary leader with a strong understanding of business, digital marketing, and branding, I'm passionate about revolutionize the customer experience landscape through a deep understanding of user and customer behavior, and emerging technology and media trends. I'm recognized for my ability to foster collaborative environments and lead cross-functional teams, resulting in innovative and transformative strategies along with exceptional outcomes. I excel at nurturing client relationships, building brand loyalty, and consistently exceeding growth targets.